Gary van BroekhovenExperience design is a powerful tool. It shapes how we interact with products, services, and even each other. But what role do emotions play in this process?
Gary van BroekhovenDiscover the art of behavioural design—a blend of psychology and design that shapes user actions. From nudges to habit formation, learn how it guides choices and enriches experiences.
Gary van BroekhovenEver wondered why you see a £300 sale price as a bargain, or why that sleek phone seems flawless after you've purchased it? In this blog, we dive into the fascinating world of decision-making biases—from anchoring bias to the decoy effect, these mental shortcuts can shape our purchasing habits, social interactions, and even how we perceive brands. 💡 Learn how biases like loss aversion, the bandwagon effect, and the halo effect influence everything from choosing data plans to evaluating product quality. Plus, discover how marketers and designers leverage these biases to sway consumer behavior. 👉 Read on to better understand the forces at play behind your everyday choices and become a more informed decision-maker!
“ It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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